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The key to success: understand and harness the unique strengths of your performers.

If you observed a group of people in a room, no one except identical twins would look alike. Each person has their own combination of physical characteristics, such as skin texture, eye color, bone structure, and facial features that combine to make each person look unique. The same is true with our personality. It’s the unique combination of many facets of our personality that influence our relationships and our success in life.

In his famous book How to Win Friends and Influence People, Dale Carnegie notes that exceptional performance in life and business require that we successfully interact with other people. More pointedly, at SRG we have observed that one’s ability to build relationships, explain ideas, and gain commitments correlates directly to success.

Out of more than 18,000 personality traits, each of us develops a subset that becomes dominant. Contained within our overall personality are the specific traits that blend together to create our best and most authentic way to interact with others. This combination of traits is quite different from one person to the next. The most important lesson we have learned is that by harnessing and developing our own traits, we can improve our results.

SRG’s TalentProfiler™ was designed to uncover those personality traits, or “talents,” that specifically relate to a person’s ability to build relationships, explain ideas, and gain commitments, while also uncovering a person’s most dominant motivational drivers and the environment in which they will perform at their most productive level.


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