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  • Writer's pictureSRG

4 Skills of Great Sales Leaders

The role of a sales leaders and sales managers within a company used to be pretty straightforward; a manager was responsible for operating and controlling portions of an organization. These days, however, defining the role of a top-performing manager is a bit more difficult as the responsibilities and areas overseen by a manager have grown and expanded beyond simply managing human capital and teams.

Managers now have a major role in every aspect of the business including HR, marketing, and operations. Managers play an integral role in driving more business traffic, making important and key business decisions, and preparing the company for future growth.

In all reality, most executive teams require their managers to be more like business partners, who are equally invested in the success of their company.

So, how do you get there?

While there are numerous characteristics that leading managers all have, here’s a checklist of the four traits that are necessary for all future top-performing managers.

Planning – Planning is vital to the successful operation of a company. It denotes the ability to organize your company in a profitable way while focusing on high yield and minimal expenditure on resources, such as time, money, and labor. Planning is also necessary for goal planning, developing strategy, and outlining day-to-day tasks and schedules.

Communication – Communication is king when it comes to skills required of a top-performing manager. When a manager possesses great personal and interpersonal communication skills, it sets the tone for the overall success of the entire company. Good communication determines how information is spread through your company, works as a unifier for your workforce, can determine how smoothly day-to-day operations and procedures are run, and help to achieve your company’s goals and objectives.

Delegating – The ability to relinquish control and delegate is something not only necessary for a top-performing manager but admirable as well. I’m sure we’ve all had moments where we wanted to control the entire company, thus leading to job burnout and ultimately sloppy work. Understanding the importance of properly delegating workload and responsibilities helps your managers avoid time wasted and optimizes overall productivity.

Motivating – A top-performing manager is also a top-performing motivator. The ability to motivate others, encourage them to believe in themselves, each other and the overarching goals of the organization is one of the largest driving forces for a company’s success. When your employees feel valued, appreciated, seen, and respected, they’ll be more motivated to give it their all, thus increasing productivity and driving your company closer to its goals.

To be a top-performing manager, it’s essential to run your organization well and supersede your business goals and objectives. Check these top four skills off of your list to ensure that you stand out professionally, demonstrate your commitment to your enterprise, and lead a stellar team of fellow top performers.


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